Many business owners spend significant money on marketing. But few have a research-based marketing strategy that ensures every one of those dollars is well spent. The goal of this course is to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use.
During this course, you will:
•Define the “why” behind why you are in business
•Map out your customer using a customer persona
•Develop your unique value proposition (UVP)
•Write and deliver an elevator pitch
Understand the value and role of digital marketing in a business strategy